Foothills Playhouse Branding
Foothills Playhouse was primed for change. This non-profit community theatre had served as home to countless audience members and artists for decades, but had recently struggled to navigate an era of uncertainty and brand confusion. They had experienced declining ticket sales and participation. It was time for a fresh, cohesive visual identity to signify a new era. The new logo had to garner renewed trust and enthusiasm from their audience. Using conscientious research on vintage design styles, audience demographics, color theory, typography, and more, we generated a brand that evoked trust, comfort, wholesomeness, and boldness.